Tools › Title checker
Free Google Shopping Product Title Checker
Paste your product titles — one per line — and catch what Google Merchant Center rejects: titles over 150 characters, ALL CAPS, and promotional text. We also warn when a title runs past the ~70-character search-display cut-off. It all runs in your browser; nothing is uploaded.
Checking your catalog by hand?
Feed Doctor scans every product in your Shopify catalog automatically — GTINs, titles, images, descriptions, prices and the other fields Google rejects — before you push the feed.
Try Feed Doctor free for 7 days →What Google rejects in a title
- Promotional text — "free shipping", "sale", "best seller", "% off" and the like breach Google's editorial policy.
- ALL CAPS — gimmicky capitalisation is disapproved. Use normal case.
- Over 150 characters — Google's hard limit; the title is truncated or rejected.
- Past ~70 characters — allowed, but the rest is cut off in search display, so front-load brand + product + key attribute.
For the full set of feed checks, see the Google Shopping feed error checklist.
Frequently asked questions
How long should a Google Shopping title be?
Google allows up to 150 characters, but only about the first 70 show in search results. Keep the important words — brand, product, key attribute — in the first 70 characters.
Why did Google disapprove my product title?
The most common reasons are promotional text ("free shipping", "sale", "% off"), ALL-CAPS formatting, or a title over 150 characters. Google wants a plain, descriptive product name.
Can I put "Free shipping" or "Sale" in the title?
No — promotional text in the title breaches Google’s editorial policy and gets the product disapproved. Describe the product, not the offer; put promotions in the price and sale-price fields.
Is ALL CAPS allowed in a title?
No. Writing the whole title in capitals is treated as gimmicky formatting and rejected. Use normal capitalisation.
What makes a good Shopping title?
A descriptive name that front-loads what shoppers search: brand, product type, and a key attribute (size, colour, material) — e.g. "Acme Stainless Steel Water Bottle 750ml".