Tools › Title builder
Free Google Shopping Title Builder
Fill in your brand, product and a few key attributes and get a clean product title in the order Google rewards — brand first, then product type, then attributes — kept inside the 150-character limit with the important words ahead of the ~70-character display cut-off. It builds as you type; nothing is uploaded.
Your Google Shopping title
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Feed Doctor scans every product in your Shopify catalog automatically — GTINs, titles, images, descriptions, prices and the other fields Google rejects — before you push the feed.
Try Feed Doctor free for 7 days →The title format Google rewards
- Front-load the key words — brand, then product type, then attributes. Only ~70 characters show in search, so what matters goes first.
- Stay under 150 characters — Google's hard limit; past it the title is truncated or rejected.
- No promotional text, no ALL CAPS — describe the product, not the offer. This builder flags both as you type.
- Apparel — add gender and size; Google requires them for clothing.
Want to check titles you already have? Use the title checker. For the full feed, see the feed-error checklist.
Frequently asked questions
What order should a Google Shopping title be in?
Google recommends front-loading the most important words: brand, then product type, then key attributes (colour, size, material, model). For apparel, include gender and size. This builder assembles them in that order automatically.
How long should the title be?
Up to 150 characters is allowed, but only about the first 70 show in search results. The builder keeps a live count and warns you as you cross 70 and 150 characters so the key words stay visible.
What should I leave out of the title?
Promotional text ("sale", "free shipping", "% off"), ALL CAPS, your store name as the brand, and filler. The builder flags promotional words and all-caps input as you type.
Does the builder change my products automatically?
No. It generates a title you copy and paste into Shopify’s product Title field (or a Google-title metafield). Nothing is uploaded or connected — it runs entirely in your browser.
Do I need a different title for Google than my store?
Often yes. Your storefront title can stay on-brand or promotional; your Google title should be plain and descriptive. Many merchants set a separate Google title via a metafield so both can be optimal.